Audience Analysis Worksheet

Copy and paste the questions below from this audience analysis worksheet into a word processor (or write them out by hand) and fill in the answers as completely and extensively as you can. After you're done, you will have a profile of an audience member that you can craft your speech towards. (Note: for simplicity I'll use the pronoun "he," but your audience member should not necessarily be male.)

• General Attitudes
• • Does this person think his life is good or bad? Why?
  • Does this person think his life will get better? Why?
  • Does this person think that other people's lives are as good as his? Why?
  • Does this person think that the economy (substitute politics, work opportunities, or anything else here that might reveal something about this person) as a whole is bad or good? Why?
  • Does this person think that the economy will get better? Why?
  • Does this person like socializing? Why?
• Economic Situation
• • What kind of job does this person have? Does he like it?
  • How much money does this person make per year?
  • What regular expenses does this person have?
  • What does this person do with "extra" money?
  • Does this person work for annual salary or hourly wage, or on commission?
  • Is this person self-employed?
  • How large is this person's family?
• Other Demographic Information
• • How old is this person?
  • What is his religious background?
  • What race does he see himself as being part of?
  • What does this person do in the evenings?
  • How much technology do they use, and how quickly does he buy new things after they're released?
• Most importantly, why are they listening to you speak?

Analyze your answers, then keep them in mind as you write your speech.

Happy speaking!