Audience Analysis Worksheet
Copy and paste the questions below from this audience analysis worksheet into a word processor (or write them out by hand) and fill in the answers as completely and extensively as you can. After you're done, you will have a profile of an audience member that you can craft your speech towards. (Note: for simplicity I'll use the pronoun "he," but your audience member should not necessarily be male.)
- General Attitudes
- Does this person think his life is good or bad? Why?
- Does this person think his life will get better? Why?
- Does this person think that other people's lives are as good as his? Why?
- Does this person think that the economy (substitute politics, work opportunities, or anything else here that might reveal something about this person) as a whole is bad or good? Why?
- Does this person think that the economy will get better? Why?
- Does this person like socializing? Why?
- Economic Situation
- What kind of job does this person have? Does he like it?
- How much money does this person make per year?
- What regular expenses does this person have?
- What does this person do with "extra" money?
- Does this person work for annual salary or hourly wage, or on commission?
- Is this person self-employed?
- How large is this person's family?
- Other Demographic Information
- How old is this person?
- What is his religious background?
- What race does he see himself as being part of?
- What does this person do in the evenings?
- How much technology do they use, and how quickly does he buy new things after they're released?
- Most importantly, why are they listening to you speak?
Analyze your answers, then keep them in mind as you write your speech.